First off, your brand is the foundation of your business. Without clarity, you will have a hard time attracting your ideal client & have an even harder time making those consistent income months you dream of.

This course is my 4 step framework on how to create a stand out brand online that attracts your ideal clients. It's exactly what you need to get crystal clear of who you are, your ideal client (yes, you will learn how to niche down) & become that 'go to' person in your niche.



→Do you have a vision for your brand and you're unsure where to even start + how to get it out of your head onto paper?

→Do you struggle with knowing who your audience is + niching down?

→Are you confused by your overall brand appearance and what you want it to be, look & feel like?

→Do you feel the market is saturated and you blend in with all the others in your industry?

Are you unsure how to have a cohesive + consistent brand that will attract your dream clients?



I've struggled with trying to figure out my branding for so long! I felt confused, frustrated and overwhelmed which resulted in me not having a clear understanding of who my ideal client was. I literally didn't sit down for over a year to try and figure this out which left me constantly feeling like my brand wasn't being seen and I felt desperate AF to get in front of my ideal client. And guess what?! The truth was that I wasn't visible and my brand message wasn't clear... because I wasn't.

I sat down one day and took a hard look at my brand and trust me, it wasn't as hard & overwhelming that I thought it was!



→ Feeling so confident in your brand that you attract your dream clients every day

→ You build a brand that stands out as the authority in your industry because you know exactly how to show up where your ideal client is

→ You find clients consistently that are in alignment with your brand



MODULE 1: BRAND ATTRIBUTES (how you are described) - We will go through how to define your audience, how they feel, their needs & how you can serve them

MODULE 2: BRAND PURPOSE (your emotional point of difference) - You will be able to fully articulate your brands reason for being. Find your ultimate WHY.

MODULE 3: BRAND PROMISE (your strategic point of difference) - Get clear on how to deliver your purpose, not just your products & services.

MODULE 4: BRAND ESSENCE (your creative point of difference) - This is the heart of your brand; it's the lens through which you deliver your promise & purpose. You will come up with who your brand is in a nutshell (your mission statement/elevator pitch) resulting in a solid foundation of your brand!

BONUS: STYLING YOUR BRAND - Learn how your brand informs/inspires the look/sound of your brand. Your visuals & tone of voice bring to life your why, what and how. You will build trust with your audience, reinforce your brand and attract new niche clients.



4 In-Depth Modules (Lifetime Access): The pre-recorded modules will walk you step-by-step through the HOW and WHY behind the importance of branding yourself & biz, to help you craft an irresistible brand to attract more dream clients. You will also receive access to all the updates in the future.

1 Bonus Module: You will learn how to style your brand so your personality comes out and feels in alignment

Training videos & Worksheets: Each training video is easy to follow and comes with 5 workbooks so you stay organized and are able to get clarity on your brand with ease.

PLUS... A done for you guide with over 100 different key words you can use for your branding


HEY! I am Shannon!!

I am an Instagram Marketing coach for female entrepreneurs who are looking to step into their 6 figure mindset, craft their signature offer, up-level and start attracting their ideal clients on social media.

I started my business when I had my first son cuz I wanted to stay at home with him and not miss out on any moments of his life. I switched niches 3 times and when I finally felt in alignment, that's when I started to see my business grow, built a loyal community and was able to hit consistent income months! It all started with understanding my brand which is exactly the strategies that I am going to teach you inside The Purpose Driven Brand.

This course is closed for enrollment.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What is the refund policy?
I do not offer a money back guarantee for The Purpose Driven Brand. Due to time, energy, passion and dedication put into this course, I have a strong no refund policy. I am INSANELY confident this program will yield you results for your business if you show up for yourself, follow the modules & implement it along the way.

Your Instructor


Hey! It's your girl, Shannon 👋 your intuitive business bestie and owner of The Modern Hustle. I am here to help you connect with your true essence and use the lunar cycle energy to create an aligned business while having fun + showing up unapologetically you!